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Fine-tuning your Web presence may be easier
than you think. The need is great because today's consumers
often do their research on the Internet before contacting a
service professional.
It's a fast-paced world where decisions involving thousands of
dollars are made in a matter of seconds.
The winners are countertop fabricators who begin their branding
message the instant a viewer lands on their page. The losers are
those companies with no Web presence, or whose sites are visual
and informational black holes.
Consider the following essential elements of a productive
website:
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A strong branding statement.
This includes graphics, content and design layout.
The #1 goal for your website is to establish and strengthen
your brand position in the marketplace.
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Simple navigation.
Web surfers and prospective customers are notoriously
impatient. If they can't find what they are looking for in a
matter of seconds, they will move on. We work hard to
produce a navigation structure that is easy to understand
and use.
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Top notch photos and graphics.
We use your existing photos in combination with our
library of professional photography to create a visually
stunning presentation.
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Content that is current, meaningful and relevant. Visitors
come to your site for several reasons, but they only stay if
they think it is worth their while. We will create helpful
information about your products and services, while casting
a favorable light on your branding position.
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A simple, well thought out design.
Clutter, inconsistent fonts, excessive use of
animation and gimmicks all project the wrong image for your
fabrication business. The harsh reality is that poor design
almost always results in lost opportunities.
The awesome power of the Internet is reflected in the fact that up to 80%
of prospective customers use the Web to research major purchases
before contacting a company to do the work. You have seen that
in your own business. Consumers today are well informed about
surfacing alternatives and their characteristics. Most of that
information comes from the Internet.
The bottom line is you have the power to influence what your
prospective customers learn about your products and services
even before they pick up the phone or walk into your showroom.
The Web is an opportunity to tell your story 24 hours per day/7
days a week at a fraction of the cost of traditional marketing.
We provide the talent and expertise to make that happen.
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