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You can grow repeat business and generate solid referrals
through a well-conceived communications program. A newsletter is
the perfect vehicle to keep your company in front of key
customers and prospects.
A
newsletter? But isn’t a newsletter a huge hassle because you
have to create a format, collect email addresses, somehow put
together enough interesting content on a recurring schedule to
be worthwhile and then figure out how to get it produced and
distributed?
Well, yes, yes, yes and yes. But before you dismiss the concept
completely out of hand, consider the potential benefits:
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A newsletter
establishes your brand with current and potential customers.
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A newsletter is
proven to generate repeat business, which is the lifeblood
of a growing company.
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A newsletter
also produces referrals.
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A newsletter
creates Good Will among your customers – one of the most
elusive to track, yet extremely powerful assets a business
can possess.
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A newsletter
promotes enthusiasm among your own staff, especially when
you use it to praise employees on a
regular basis.
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A newsletter can
help you establish market dominance, especially in a
price-competitive or depressed economic environment.
All great reasons to
get onboard.
But it is still a
daunting task to undertake. Until now.
We have created a
regular newsletter that can be customized at the local level
with a company logo and one company-specific article per issue.
By sharing the production costs across multiple, non-competing
markets throughout the country we are able to offer a
professionally produced publication at a very nominal fee.
The newsletter
contains up to five concise articles containing professional
photos about care and cleaning of countertop surfaces, design
trends, accessorizing, multiple uses for decorative surfacing
throughout the home, etc. There is room for a feature article
about your company, which becomes the lead story of the
newsletter. All this under your company logo, linked to your
website and distributed to your email list.
This is an excellent
opportunity to place your company head and shoulders above the
competition at a very nominal fee. The newsletter is currently produced quarterly.
Call us at
801.766.4572 or send us an
email for details and pricing.
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